A sample Monday brief

{
  "id": "sample-boutique-full_kit",
  "generatedAt": "2026-10-15T21:42:48.279Z",
  "weekOf": "2026-10-12",
  "weekLabel": "October 12, 2026",
  "issue": 1,
  "tier": "full_kit",
  "mode": "demo-stub",
  "disclaimer": "Draft mode. These local notes are seasonal prompts from a stub generator, not confirmed events, hours, prices, or offers. Nothing here is a live listing. Confirm every detail before you post. The production generator must cite sources and must not invent events, phone numbers, or addresses.",
  "todo": [
    "Replace demo-stub snapshots with an LLM plus web search and event sources. Never invent events, phone numbers, or street addresses.",
    "Cache live signals by ZIP + week in signal_cache before calling the model so neighbors share one research pass.",
    "Pass audience notes, goals, and a scrape of the customer website into the prompt for voice.",
    "Validate model JSON against WeeklyBrief and drop any claim that has no source URL."
  ],
  "business": {
    "type": "boutique",
    "typeLabel": "Retail boutique",
    "name": null,
    "spoken": "the boutique",
    "city": "Charleston",
    "postalCode": "29403",
    "website": null
  },
  "snapshot": [
    {
      "title": "October is the last calm stretch",
      "detail": "Holiday calendars lock soon. A clear weekday opening is more useful than a costume contest. Say what is still easy to schedule in 29403.",
      "kind": "seasonality",
      "confirmed": false,
      "source": "demo-stub"
    },
    {
      "title": "Keep it inside Charleston",
      "detail": "In Charleston (29403), the people most likely to hire you this week already live or work a short drive away. Name the area you actually serve instead of writing for everyone nearby.",
      "kind": "neighborhood",
      "confirmed": false,
      "source": "demo-stub"
    },
    {
      "title": "One thing on the floor",
      "detail": "Describe a single item or category you are glad to have in the shop. Inventing a sale price for a post is how trust leaks.",
      "kind": "planning",
      "confirmed": false,
      "source": "demo-stub"
    },
    {
      "title": "Hours for people who are already out",
      "detail": "Say when you are open the next few days in Charleston. Foot traffic posts fail when the hours are a guess.",
      "kind": "planning",
      "confirmed": false,
      "source": "demo-stub"
    },
    {
      "title": "A reason to come in, not to scroll",
      "detail": "Invite a try-on, a question, or a hold. The caption should end with a next step a neighbor can do today.",
      "kind": "planning",
      "confirmed": false,
      "source": "demo-stub"
    }
  ],
  "audiences": [
    {
      "who": "People who already follow and rarely visit",
      "why": "They need a reason tied to this week’s hours, not a new aesthetic.",
      "channel": "Instagram"
    },
    {
      "who": "Shoppers already walking the same block",
      "why": "A Google post with today’s hours catches them in the moment.",
      "channel": "Google Business Profile"
    },
    {
      "who": "Gift buyers starting early",
      "why": "They want one concrete suggestion, not a lookbook.",
      "channel": "Facebook"
    }
  ],
  "captions": [
    {
      "platform": "facebook",
      "label": "Facebook",
      "text": "If you are already going to be out in Charleston, come by the boutique and ask about one thing on the floor we are glad to have.\n\nNo invented sale. Just a real recommendation and the hours we are actually open."
    },
    {
      "platform": "instagram",
      "label": "Instagram",
      "text": "One piece worth trying on. That is the whole post.\n\nthe boutique in Charleston would rather help you decide in the shop than win a caption contest. Come during the hours on the profile."
    },
    {
      "platform": "google_business",
      "label": "Google Business Profile",
      "text": "the boutique is open in Charleston (29403) this week. Ask what we would hand you if you only had ten minutes."
    },
    {
      "platform": "linkedin",
      "label": "LinkedIn",
      "text": "Independent retail in Charleston does not need more slogans. the boutique is posting a single in-shop recommendation and the hours a neighbor can use."
    },
    {
      "platform": "instagram",
      "label": "Instagram · short version",
      "text": "In Charleston this week? the boutique has one thing worth seeing in person. Hours are on the profile — we will not guess them here."
    }
  ],
  "newsletter": {
    "subject": "Charleston this week — a note from the boutique",
    "preheader": "A short retail boutique note for the week of October 12, 2026. Edit before you send.",
    "body": "Hello from Charleston,\n\nThis is a draft for the week of October 12, 2026, written for the boutique. Edit the next paragraph so it sounds like something you would say at the counter.\n\nThe people most likely to act live in or near Charleston (29403). This week, pick one offer and one time. Tell people what you can still do before the week fills up, and leave out anything you would have to double-check.\n\nIf you only send one line, send this: we are here in Charleston this week, and the useful next step is to tell us what you need.\n\nSee you around the neighborhood."
  },
  "tip": {
    "title": "Match the caption to the hours on the door",
    "body": "Before you post, check that today’s hours are right on Google. A lovely caption that sends someone to a locked door costs more than silence."
  },
  "sponsor": {
    "label": "Sponsored",
    "name": "Harbor Street Stationery",
    "copy": "Sample placement. A real sponsor is labeled, exclusive, and the only ad in the issue. Subscriber emails and profiles are never part of the package.",
    "url": "https://localpulseweekly.com/sponsors",
    "exclusive": true,
    "kind": "sample"
  }
}