A sample Monday brief

{
  "id": "sample-clinic-full_kit",
  "generatedAt": "2026-10-15T21:42:16.337Z",
  "weekOf": "2026-10-12",
  "weekLabel": "October 12, 2026",
  "issue": 1,
  "tier": "full_kit",
  "mode": "demo-stub",
  "disclaimer": "Draft mode. These local notes are seasonal prompts from a stub generator, not confirmed events, hours, prices, or offers. Nothing here is a live listing. Confirm every detail before you post. The production generator must cite sources and must not invent events, phone numbers, or addresses.",
  "todo": [
    "Replace demo-stub snapshots with an LLM plus web search and event sources. Never invent events, phone numbers, or street addresses.",
    "Cache live signals by ZIP + week in signal_cache before calling the model so neighbors share one research pass.",
    "Pass audience notes, goals, and a scrape of the customer website into the prompt for voice.",
    "Validate model JSON against WeeklyBrief and drop any claim that has no source URL."
  ],
  "business": {
    "type": "clinic",
    "typeLabel": "Clinic or wellness practice",
    "name": null,
    "spoken": "the clinic",
    "city": "Boise",
    "postalCode": "83702",
    "website": null
  },
  "snapshot": [
    {
      "title": "October is the last calm stretch",
      "detail": "Holiday calendars lock soon. A clear weekday opening is more useful than a costume contest. Say what is still easy to schedule in 83702.",
      "kind": "seasonality",
      "confirmed": false,
      "source": "demo-stub"
    },
    {
      "title": "Keep it inside Boise",
      "detail": "In Boise (83702), the people most likely to hire you this week already live or work a short drive away. Name the area you actually serve instead of writing for everyone nearby.",
      "kind": "neighborhood",
      "confirmed": false,
      "source": "demo-stub"
    },
    {
      "title": "Access, not a medical claim",
      "detail": "Say whether new patients are welcome and how someone asks for a visit. Do not promise outcomes, timelines, or treatments in a caption.",
      "kind": "planning",
      "confirmed": false,
      "source": "demo-stub"
    },
    {
      "title": "The question people hesitate to ask",
      "detail": "Invite one practical question — insurance paperwork, what to bring, how a first visit works — and answer it in plain words.",
      "kind": "planning",
      "confirmed": false,
      "source": "demo-stub"
    },
    {
      "title": "Neighborhood trust",
      "detail": "Name Boise. People choose a clinic they can picture getting to. Skip stock language about journeys and wellness lifestyles.",
      "kind": "planning",
      "confirmed": false,
      "source": "demo-stub"
    }
  ],
  "audiences": [
    {
      "who": "Households looking for a closer option in Boise",
      "why": "Convenience and clarity beat slogans when someone is choosing care.",
      "channel": "Google Business Profile"
    },
    {
      "who": "Patients who asked a question and never booked",
      "why": "Answer the practical question again, in public, without pressure.",
      "channel": "Facebook"
    },
    {
      "who": "Referring offices nearby",
      "why": "They need a clean sentence about who you can see this month.",
      "channel": "LinkedIn"
    }
  ],
  "captions": [
    {
      "platform": "facebook",
      "label": "Facebook",
      "text": "New patients in Boise are welcome to ask how a first visit works before they book.\n\nTell us what you want help with and what time of day you can reach the clinic. We will answer the practical questions — what to bring, how scheduling works — without a pitch."
    },
    {
      "platform": "instagram",
      "label": "Instagram",
      "text": "Choosing care close to home should not require decoding a website.\n\nthe clinic serves Boise (83702). If you have a question you have been sitting on, send it. A clear answer is the whole post."
    },
    {
      "platform": "google_business",
      "label": "Google Business Profile",
      "text": "the clinic in Boise (83702) is accepting questions about first visits this week. We do not promise outcomes in a post."
    },
    {
      "platform": "linkedin",
      "label": "LinkedIn",
      "text": "Practices in Boise earn trust by explaining access, not by making claims. the clinic is publishing how a first visit works for people in 83702."
    },
    {
      "platform": "instagram",
      "label": "Instagram · short version",
      "text": "Boise: if you need a closer clinic, start with a question. the clinic will tell you how a first visit actually goes."
    }
  ],
  "newsletter": {
    "subject": "Boise this week — a note from the clinic",
    "preheader": "A short clinic or wellness practice note for the week of October 12, 2026. Edit before you send.",
    "body": "Hello from Boise,\n\nThis is a draft for the week of October 12, 2026, written for the clinic. Edit the next paragraph so it sounds like something you would say at the counter.\n\nThe people most likely to act live in or near Boise (83702). This week, pick one offer and one time. Tell people what you can still do before the week fills up, and leave out anything you would have to double-check.\n\nIf you only send one line, send this: we are here in Boise this week, and the useful next step is to tell us what you need.\n\nSee you around the neighborhood."
  },
  "tip": {
    "title": "Answer one practical question in public",
    "body": "Take a question you already answer on the phone — what to bring, how scheduling works — and post the answer. Skip anything that sounds like a promise about health."
  },
  "sponsor": {
    "label": "Sponsored",
    "name": "Harbor Street Stationery",
    "copy": "Sample placement. A real sponsor is labeled, exclusive, and the only ad in the issue. Subscriber emails and profiles are never part of the package.",
    "url": "https://localpulseweekly.com/sponsors",
    "exclusive": true,
    "kind": "sample"
  }
}