A sample Monday brief

{
  "id": "sample-fitness-full_kit",
  "generatedAt": "2026-10-15T21:43:04.535Z",
  "weekOf": "2026-10-12",
  "weekLabel": "October 12, 2026",
  "issue": 1,
  "tier": "full_kit",
  "mode": "demo-stub",
  "disclaimer": "Draft mode. These local notes are seasonal prompts from a stub generator, not confirmed events, hours, prices, or offers. Nothing here is a live listing. Confirm every detail before you post. The production generator must cite sources and must not invent events, phone numbers, or addresses.",
  "todo": [
    "Replace demo-stub snapshots with an LLM plus web search and event sources. Never invent events, phone numbers, or street addresses.",
    "Cache live signals by ZIP + week in signal_cache before calling the model so neighbors share one research pass.",
    "Pass audience notes, goals, and a scrape of the customer website into the prompt for voice.",
    "Validate model JSON against WeeklyBrief and drop any claim that has no source URL."
  ],
  "business": {
    "type": "fitness",
    "typeLabel": "Gym or studio",
    "name": null,
    "spoken": "the studio",
    "city": "Tucson",
    "postalCode": "85701",
    "website": null
  },
  "snapshot": [
    {
      "title": "October is the last calm stretch",
      "detail": "Holiday calendars lock soon. A clear weekday opening is more useful than a costume contest. Say what is still easy to schedule in 85701.",
      "kind": "seasonality",
      "confirmed": false,
      "source": "demo-stub"
    },
    {
      "title": "Keep it inside Tucson",
      "detail": "In Tucson (85701), the people most likely to hire you this week already live or work a short drive away. Name the area you actually serve instead of writing for everyone nearby.",
      "kind": "neighborhood",
      "confirmed": false,
      "source": "demo-stub"
    },
    {
      "title": "Restart language, not shame",
      "detail": "People coming back after a break want the next class time, the drop-in rule, and whether beginners are welcome. Leave the guilt out.",
      "kind": "planning",
      "confirmed": false,
      "source": "demo-stub"
    },
    {
      "title": "One class, one time",
      "detail": "Pick a single session this week and describe who it is for. A grid of the whole schedule belongs on the profile, not in the caption.",
      "kind": "planning",
      "confirmed": false,
      "source": "demo-stub"
    },
    {
      "title": "Regulars are the channel",
      "detail": "Ask members to bring one person who has been “meaning to try it.” That sentence outperforms a stock photo of a sunrise.",
      "kind": "planning",
      "confirmed": false,
      "source": "demo-stub"
    }
  ],
  "audiences": [
    {
      "who": "Lapsed members from the last quarter",
      "why": "They know the room. They need the next class time.",
      "channel": "Instagram"
    },
    {
      "who": "Beginners within a short drive of Tucson",
      "why": "They will not come if the post sounds like it is for athletes only.",
      "channel": "Facebook"
    },
    {
      "who": "Coworkers of current members",
      "why": "A bring-a-friend line gives regulars a job to do.",
      "channel": "Stories plus a Google post"
    }
  ],
  "captions": [
    {
      "platform": "facebook",
      "label": "Facebook",
      "text": "If you fell off over the last month, you do not need a speech. You need a class time.\n\nthe studio in Tucson is glad to have beginners in the room this week. Bring a friend who has been “meaning to try.”"
    },
    {
      "platform": "instagram",
      "label": "Instagram",
      "text": "One class. This week. Tucson.\n\nCome as you are — the regulars were new once too. Comment “time” and we will reply with what still has space."
    },
    {
      "platform": "google_business",
      "label": "Google Business Profile",
      "text": "the studio in Tucson (85701) is welcoming drop-ins and first-timers this week. Ask which session still has room."
    },
    {
      "platform": "linkedin",
      "label": "LinkedIn",
      "text": "The studios that stay full in Tucson make the next session obvious. We are posting one class people can actually attend, not a montage."
    },
    {
      "platform": "instagram",
      "label": "Instagram · short version",
      "text": "First time in Tucson? the studio saved you a spot in your head. Ask which class still fits a normal week."
    }
  ],
  "newsletter": {
    "subject": "Tucson this week — a note from the studio",
    "preheader": "A short gym or studio note for the week of October 12, 2026. Edit before you send.",
    "body": "Hello from Tucson,\n\nThis is a draft for the week of October 12, 2026, written for the studio. Edit the next paragraph so it sounds like something you would say at the counter.\n\nThe people most likely to act live in or near Tucson (85701). This week, pick one offer and one time. Tell people what you can still do before the week fills up, and leave out anything you would have to double-check.\n\nIf you only send one line, send this: we are here in Tucson this week, and the useful next step is to tell us what you need.\n\nSee you around the neighborhood."
  },
  "tip": {
    "title": "Pin the class, then stop posting",
    "body": "One session, one sentence about who it is for, then leave it up. A second motivational quote the same day trains people to scroll past you."
  },
  "sponsor": {
    "label": "Sponsored",
    "name": "Harbor Street Stationery",
    "copy": "Sample placement. A real sponsor is labeled, exclusive, and the only ad in the issue. Subscriber emails and profiles are never part of the package.",
    "url": "https://localpulseweekly.com/sponsors",
    "exclusive": true,
    "kind": "sample"
  }
}