A sample Monday brief

{
  "id": "sample-home_services-full_kit",
  "generatedAt": "2026-10-15T21:41:09.423Z",
  "weekOf": "2026-10-12",
  "weekLabel": "October 12, 2026",
  "issue": 1,
  "tier": "full_kit",
  "mode": "demo-stub",
  "disclaimer": "Draft mode. These local notes are seasonal prompts from a stub generator, not confirmed events, hours, prices, or offers. Nothing here is a live listing. Confirm every detail before you post. The production generator must cite sources and must not invent events, phone numbers, or addresses.",
  "todo": [
    "Replace demo-stub snapshots with an LLM plus web search and event sources. Never invent events, phone numbers, or street addresses.",
    "Cache live signals by ZIP + week in signal_cache before calling the model so neighbors share one research pass.",
    "Pass audience notes, goals, and a scrape of the customer website into the prompt for voice.",
    "Validate model JSON against WeeklyBrief and drop any claim that has no source URL."
  ],
  "business": {
    "type": "home_services",
    "typeLabel": "Home services",
    "name": null,
    "spoken": "the shop",
    "city": "Des Moines",
    "postalCode": "50309",
    "website": null
  },
  "snapshot": [
    {
      "title": "October is the last calm stretch",
      "detail": "Holiday calendars lock soon. A clear weekday opening is more useful than a costume contest. Say what is still easy to schedule in 50309.",
      "kind": "seasonality",
      "confirmed": false,
      "source": "demo-stub"
    },
    {
      "title": "Keep it inside Des Moines",
      "detail": "In Des Moines (50309), the people most likely to hire you this week already live or work a short drive away. Name the area you actually serve instead of writing for everyone nearby.",
      "kind": "neighborhood",
      "confirmed": false,
      "source": "demo-stub"
    },
    {
      "title": "Symptoms, not scare tactics",
      "detail": "Homeowners respond to a specific symptom — slow heat, a drip, a breaker that trips — more than to a seasonal lecture.",
      "kind": "planning",
      "confirmed": false,
      "source": "demo-stub"
    },
    {
      "title": "Say which days are still open",
      "detail": "The post that wins is the one that tells Des Moines which part of the week still has room. “Call anytime” is not a plan.",
      "kind": "planning",
      "confirmed": false,
      "source": "demo-stub"
    },
    {
      "title": "Maintenance before the rush",
      "detail": "Invite the check while the calendar is still human. Promise a look, not a diagnosis you have not done.",
      "kind": "planning",
      "confirmed": false,
      "source": "demo-stub"
    }
  ],
  "audiences": [
    {
      "who": "Homeowners in 50309 with an aging system",
      "why": "They are searching symptoms before they search brand names.",
      "channel": "Google Business Profile"
    },
    {
      "who": "Neighbors who used you once",
      "why": "A maintenance reminder feels like service, if you skip the scare.",
      "channel": "Facebook"
    },
    {
      "who": "Property managers with a few local doors",
      "why": "One clear “we can look this week” post is easy for them to forward.",
      "channel": "LinkedIn"
    }
  ],
  "captions": [
    {
      "platform": "facebook",
      "label": "Facebook",
      "text": "Des Moines neighbors: if the house has been slow to heat, dripping, or tripping a breaker, the shop can take a look while the week still has room.\n\nMessage the symptom and your ZIP (50309). We will tell you if it can wait."
    },
    {
      "platform": "instagram",
      "label": "Instagram",
      "text": "The rush starts the first cold or stormy week, not when you notice the problem.\n\nthe shop is booking checks in Des Moines now. Tell us what the system is doing — not just the logo on the unit."
    },
    {
      "platform": "google_business",
      "label": "Google Business Profile",
      "text": "Serving Des Moines (50309) this week. Describe the symptom and we will say whether it needs a visit now or can wait."
    },
    {
      "platform": "linkedin",
      "label": "LinkedIn",
      "text": "Home-service crews in Des Moines win the week they publish a real window, not a slogan. the shop is taking symptom notes for 50309 before the rush."
    },
    {
      "platform": "instagram",
      "label": "Instagram · short version",
      "text": "Des Moines (50309): tell the shop the symptom. We will tell you if this week is the right week to look."
    }
  ],
  "newsletter": {
    "subject": "Des Moines this week — a note from the shop",
    "preheader": "A short home services note for the week of October 12, 2026. Edit before you send.",
    "body": "Hello from Des Moines,\n\nThis is a draft for the week of October 12, 2026, written for the shop. Edit the next paragraph so it sounds like something you would say at the counter.\n\nThe people most likely to act live in or near Des Moines (50309). This week, pick one offer and one time. Tell people what you can still do before the week fills up, and leave out anything you would have to double-check.\n\nIf you only send one line, send this: we are here in Des Moines this week, and the useful next step is to tell us what you need.\n\nSee you around the neighborhood."
  },
  "tip": {
    "title": "Answer with a window, not a paragraph",
    "body": "When someone describes a symptom, reply with the next day you can look and one question. Speed plus a real window beats a polished estimate letter."
  },
  "sponsor": {
    "label": "Sponsored",
    "name": "Harbor Street Stationery",
    "copy": "Sample placement. A real sponsor is labeled, exclusive, and the only ad in the issue. Subscriber emails and profiles are never part of the package.",
    "url": "https://localpulseweekly.com/sponsors",
    "exclusive": true,
    "kind": "sample"
  }
}